BROADCASTING VS. STREAMING EVOLUTION: HOW TRADITIONAL MEDIA AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition betwe